Chitika ad network surveys show just how explosive Android is. The Evo 4G launched on June 4,
already reached 1.93% of the Android market, swiftly catching up
with the Nexus One (2% of the market.) The Droid by Motorola ruled followed by the HTC Hero.
Among the cellular networks, Verizon has so far taken the most
advantage of Android’s popularity, with Verizon phones accounting for
49% of Android traffic coming into the Chitika network. T-Mobile ranks
second with 23%, followed by Sprint with 19%. AT&T, which has seen
great success as the iPhone’s exclusive network, contributed a mere 1.1%
of Android traffic to the sample looked at for this study - even less
than U.S. Cellular, which clocked in with 1.4%.
Chitika looked at a sample of 821,201 impressions from the first two
weeks of June coming into their advertising network. It should be noted
that, true to Android’s open-source and incredibly diverse nature, some
8% of the operating system’s traffic in the sample was from
unrecognizable devices or devices with extremely low usage. Cellular
provider market share is based on the provider most strongly associated
with individual handsets (for the purposes of this study, Nexus One is
considered a T-Mobile device).