According an About.com study lots of consumers are planning to buy electronic products this year:
-
73 percent of respondents said they plan to purchase computers,
laptops and wireless phones. - 60 percent said they plan on buying televisions.
-
40 percent said they plan on spending more on computers and
laptops.
Overall, the study showed that after delaying purchases in 2009,
consumers are re-entering the electronics market but as smarter
shoppers. Consumers are ensuring the products are worth
purchasing,
rather than impulse buying. Advertisements that are informative
about
new electronic products and that compare features are also more
appealing to buyers, which will activate consumers to do more
research
and comparison shop.
"The study revealed that need-driven users returning to the
electronics
market seem activated by ads to do more electronics research,"
said Evan
Minskoff, vice president, marketing, the About Group. "They're
also
driven to interact with brands by ads that both inform them about
key
features and ease the comparison shopping process. One implication
is
that comprehensive, informational, rich media ads that highlight
priority features and their benefits could increase users' brand
interactions."