Starbucks has recognized customers'
desire for an easier free in store Wi-Fi experience and announced that on July
1, Starbucks will turn on one-click, free Wi-Fi through AT&T in all
U.S. company operated stores.
Added on to the Wi-Fi
update, are plans for a new online customer experience
called the Starbucks Digital Network, in partnership with Yahoo!, which
will debut later this fall. This online experience allows customers free unrestricted access to various paid
sites and services such as wsj.com, exclusive content and previews, free
downloads, local community news and activities, on their laptops,
tablets or smart phones.
update, are plans for a new online customer experience
called the Starbucks Digital Network, in partnership with Yahoo!, which
will debut later this fall. This online experience allows customers free unrestricted access to various paid
sites and services such as wsj.com, exclusive content and previews, free
downloads, local community news and activities, on their laptops,
tablets or smart phones.
Yahoo! provides a
new channel for customer engagement. Launch content providers will
include, among others, iTunes, The New York Times, Patch, USA TODAY, The
Wall Street Journal, Yahoo! and ZAGAT.