iPhone Android, Palm and BlackBerry Top App Users, Facebook Top App Says Nielsen

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Nielsen recently launched its 'App Playbook,' surveying more than
4,200 people who had downloaded an application in the past 30 days.

  • 21% of American wireless subscribers have a smartphone at Q4 2009,
    up from 19% in the previous quarter and significantly higher than the
    14% at the end of 2008
  • 14% of mobile subscribers have downloaded an app in the last 30 days
  • Average number of apps: Smartphone: 22, Feature phone: 10

In regards to types of apps, games are the most downloaded - both free and paid. While Facebook, Google Maps and Weather Channel are the most popular apps
across smartphones

  • iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
  • Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
  • Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%)

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For social networking Facebook clearly favorite app, but MySpace is
hugely popular among teens; LinkedIn attracts adults 25-44.

For News/weather, the Weather Channel was used by 58%; age distribution
across sites was similar, save for Time Mobile and Thomson Reuters.

For Shopping: Amazon and eBay lead (57% and 41%)

  • Search/Map: skew male, particularly Instamapper (80/20)
  • Video/Movie: skewed towards males; Imeem and Moviefone show a higher
    proportion of young users
  • Music: iTunes, Pandora, Sirius XM appeal more to males, while Yahoo
    Music almost evenly split (51/49)