iPhone v. Android Wars, Android Users Younger, Less Wealthy,

Nielsen took a look at smartphones and they are booming with Android edging in on, BlackBerry and Windows Mobile. As of Q1 '10, Nielsen data shows that 23% of mobile consumers now have a
smartphone, up from just 16% in Q2 '09. Android has entered the smartphone space and is taking shares from BlackBerry and Windows Mobile.

Between Q4 '09 and Q1 '10, Android and iPhone's share of the smartphone
market grew by 2% each. At the same time, smartphone leader Blackberry
lost 2% share to fall to 35% of all smartphones while Microsoft's
Windows Mobile OS also lost 2% to fall to 19%.

Although Android and iPhone users both skew male (Android users show a
54/46 gender split compared to iPhone's 55/45), there are some 
differences. Android users tend to be slightly younger than their iPhone
peers- 55% of Android users are under the age of 34 -- while just 47% of
iPhone users fall within the same demographic. As is usually the case,
age is also a prime determinant of income and education, with Android
users slightly less wealthy and less educated.

What sets iPhone and Android apart from the rest of the field
of smartphones is operating system loyalty. 80% of iPhone users want
their next device to run iPhone OS while 70% of Android users want
another Android device. This is in stark comparison to other major
smartphone players: only 47% of Blackberry users want another Blackberry
while only 34% of Windows Mobile users want another Windows Mobile
device.

Among Android and iPhone users who would like to switch operating
systems, the rate at which Android users would like to try iPhone is
twice as high as that of iPhone users who would try Android. Given that
iPhone penetration is three times that of Android, more iPhone consumers
are willing to try Android.