The MMA published a whitepaper that provides an overview of widely used display ad unit sizes measuring 320
pixels in width or larger. These ad units show new ops
for brands, agencies and other mobile marketer with their audience on large-screen smartphones and tablets.
Due to the increased dimensions of Expanded Ad Units, file sizes may become larger than suggested industry best practices and guidelines.
New As Sizes Shown and Explored:
- 320 x 180 Full Page
- 320 x 320 Full Page
- 360 x 120 Banner
- 480 x 270 Full Page
"By fostering a discussion of
options and best practices, the "Expanded Mobile Ad Unit Sizes
Whitepaper" is the latest example of the MMA's commitment to
anticipating and enabling emerging opportunities in mobile marketing,"
said Kristine van Dillen, MMA Director of Industry Initiatives and
Partnerships. "We are very excited about this major first step toward
defining ad units in a rapidly growing segment, while ensuring consumer
acceptance of mobile display advertising."
The "Expanded Mobile
Ad Unit Sizes Whitepaper" is available now for download at www.mmaglobal.com/expandedmobilead.pdf