Traditional media channels (including packaged CDs, live events, radio and television) still remain a popular way for people to access new music and artists. The latest BoomBox report, Myxer show that radio still influences music buying and users still buy CDs. 32 % of Mobile music listeners, listen 1-5 hours week, while 26% listen over 20 hours a week.
According to the study, 74% of Myxer users still buy CDs, while nearly half of respondents (47%) have reported that radio is the most popular way for them to discover new music. In terms of finding out about local music, radio is also the largest with 45% users claiming that as their preferred source, while word of mouth accounts for the second largest share at 31%.
Within the digital domain, the study found that 32% of users listen to music on their phone between 1-5 hours a week, with 26% claiming they listen to music on their phone 20 hours a week or more. When it comes to actual purchases, 42% of respondents listed iTunes as the source where they get most of their music from, followed by "other" category, which accounts for 23%.
Live music and merchandise, currently considered to be primary drivers of revenue for the music industry are thriving according to the report. 65% of Myxer users attended a live music event in the past year and 55% of them bought something from the artist at the venue.
