The Audit Bureau of Circulations' interactive unit, ABCi, announced it is working with Handmark to offer
detailed,
audited mobile usage statistics for publishers and advertisers.
Audited mobile app usage statistics are
among
the important metrics that now can be found on ABC Publisher's
Statements, Consolidated Media Reports, and interactive audit
reports.
Handmark publishing and media partners, including a wide range of
newspapers, magazines and other digital media outlets, will now
benefit
from being able to include their verified mobile usage data that
will
support additional advertising revenue opportunities.
ABC members interested in detailing their mobile app usage can do so
via the Consolidated Media Report:
- Mobile audience by device type.
- Mobile audience by day
and day part. - Audience access points (app, mobile browser,
e-reader). - Unique visitors.
- Page views.
"A mobile app is no longer a luxury for publishers and media
brands, it
is a necessity," said Evan Conway, Handmark EVP of marketing. "As
we
continue to help publishers broaden their reach and engage their
readers
in a new way, it is fantastic to have the support of ABCi making
it easy
for our partners to broadly communicate their success with
confidence."
Handmark is the industry's only end-to-end mobile publishing and
advertising solution supporting application development, strategic
distribution, monetization and on-going innovation. The company's
Mobile
Publishing Platform powers mobile applications for hundreds of
leading
content publishers and media companies across the widest range of
mobile
platforms, including iPhone, BlackBerry, Android, Windows Mobile,
and
Nokia (S60 5 Edition) devices, as well e-readers and
other
tablet devices like the iPad