Borders' eBook store launches with more than 1.5 million titles,
including thousands of free titles, available in a variety of formats,
including ePub, mobile and PDF, developed by Kobo maker of eReaders and their iPhone/iPad apps. The eBooks can be read on the Kobo eReader, personal computers, iPhone/iPad, BlackBerry and Android.
Users can get Borders Rewards loyalty program benefits ranging from special gift cards and free shipping on
certain items, to exclusive offers on popular digital series, double
Borders Bucks incentives on the purchase of eReaders,
Borders is also now offering Blackberry and Android eReading applications, powered by Kobo. Now customers can enjoy the free, easy-to-use eBook reading applications on the BlackBerry Curve, the new BlackBerry Tour 9630 and the Blackberry Bold, as well as Android smartphones.The apps enable users to quickly and easily browse and buy eBooks; search by title, author, topic, or keyword; access their eBook library; download eBooks for offline reading; and enjoy several enhanced reading features that amplify the digital reading experience. Users can download the free BlackBerry and Android apps in the Borders branded eBook store at www.borders.com.
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