Incredible News: Droid Incredible Material Cost $163.35, Says iSuppli

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DroidIncredibleTearDown.JPGThe Bill of Materials (BOM) of $163.35, for the well-reviewed, always sold-out Droid Incredible smartphone is $163.35, according to iSuppli Corp.'s Teardown Analysis Service.

It has a lot of the same features of the Nexus One with a BOM of $174.15

The both have Active Matrix Organic Light Emitting Diode (AMOLED) displays, have Qualcomm Inc.'s 1GHz Snapdragon baseband processor y and 4Gbit, of Mobile Double Data Rate (DDR) DRAM to support the processor.

The only difference are that thhe Incredible, has an optical track pad and HTC's Sense User Interface (UI) overlay. When the $8.90 manufacturing cost is added in, the combined BOM and production expense for the Incredible amounts to $172.25.

The most expensive section of the Incredible is the baseband/applications processor, at a cost of $31.40, and accounting for 19.2 percent of the smart phone's total BOM. This section is dominated by Qualcomm Inc.'s baseband Integrated Circuit (IC), which includes the Snapdragon processor.

Coming in at a close second in terms of expense is the display and touch screen section at a cost of $31.20, or 19.1 percent of the BOM. The AMOLED display portion of this subsystem is supplied by Samsung Mobile Display Co. Ltd.

Next in the ranking is the memory section, at a cost of $29.80 and accounting for 18.2 percent of the BOM. In the individual Incredible phone unit torn down by iSuppli, this section consists of NAND flash memory and mobile Double Data Rate (DDR) DRAM from Samsung Electronics Co. Ltd. and more NAND from Hynix Semiconductor Inc. However, iSuppli believes that HTC is likely using additional sources of supply for these commodity memory parts.

Broadcom, Texas Instruments and Atmel get Incredible wins
Other major functional sections and suppliers include:

  • The Bluetooth/WLAN section, at a cost of $8.45 or 5.2 percent of the BOM, featuring a Broadcom Corp. chip that combines Bluetooth, FM and WLAN support.
  • The power management section, with an expense of $7.25 and amounting to 4.4 percent of the BOM, including semiconductors from Qualcomm and Texas Instruments Inc.
  • Thn user interface functions, costing $5.55 and accounting for 3.4 percent of the BOM, featuring an Atmel touch screen controller, an Asahi Kasei Microdevices Corp. (AKM) electronic compass and a Bosch Sensortec GMBH accelerometer.
  • The Radio Frequency (RF) transceiver section, with a cost of $5 and representing 3.1 percent of the BOM, centered on a single-chip RF device from Qualcomm.
  • The power amplifier section, at a cost of $2.60 and BOM share of 1.6 percent, featuring two transmit modules from Avago Technologies Ltd. and TriQuint Semiconductor Inc.

For more information on iSuppli's Droid Incredible Teardown, please visit: http://www.isuppli.com/Teardowns-Manufacturing-and-Pricing/Pages/It-s-Incredible-HTC-Incredible-Teardown.aspx?PRX

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