Compete issued their Q1 2010 Smartphone
Intelligence survey, which showed increases in the use of local
search, social networking and gaming on smartphones. The report covers smartphone such as iPhone, BlackBerry, Android and other smartphones. iPhone users are top gamers while all Android and iPhone users used local search equally.
Local Search Very Common
Almost one in three smartphone owners has called or stopped
into a local business after finding it using a local search
application. In Q1 alone, close to a third of Android and iPhone owners
discovered at least two new businesses that they were not previously
aware of as a result of using local search applications.
Social Networking
33 percent of smartphone Twitter users primarily send tweets via their
smartphones, and 33 percent of these consumers prefer to read tweets on
their phone. Of those accessing Facebook from their smartphone,
consumers are increasingly using the device to read news feeds (66
percent), post status updates (60 percent), read/reply to private
messages (59 percent) and post photos (44 percent).
The Game of Games
iPhone owners are particularly heavy gamers -- 51 percent of iPhone
users have five or more games loaded on their smartphones. In contrast,
46 percent of BlackBerry users have no games on their devices. Not only
do iPhone owners download more games, they play games more frequently
than do owners of other smartphones. Of the consumers surveyed, 37
percent of iPhone users report playing games on their smartphones at
least daily and puzzle games seem to be capturing the majority of this
attention.
Smartphone Intelligence also enables clients to go deeper with custom
research addressing specific business questions relevant to unique
segments of smartphones owners. Only Compete can bring in the online
behavior of millions of consumers through click stream data to help
answer these questions. To learn more, visit: http://compete.com/custom_/telecomSmartphone/.