TweetUp, has acquired popular Android Twitter client Twidroid. The
application will be renamed Twidroyd in order to ensure minimal
confusion with products from Lucas Films, trademark owner of the
term
"droid," and will come standard on millions of upcoming Android
phones
from five of the leading handset manufacturers.
As part of the transaction, TweetUp, Inc. will also acquire
popurls,
which aggregates in one location the most popular items from the
New
York Times, Twitter, Digg, Delicious, Reddit, YouTube, Flickr and
other
news and social media sites. Combined, Twidroid and popurls will
provide
TweetUp with a broad distribution network on which to test and
refine
its platform for finding the world's best tweeters.
In April, TweetUp opened registration for the world's first bidded
marketplace for real time search, and in May the company launched
its
search capabilities at TechCrunch, Topix.com, and
Businessinsider.com.
TweetUp's core search algorithms, in combination with this
marketplace,
address the needs of both users and tweeters in a single search
mechanism. In addition to algorithms that combine a variety of
factors
to determine relevance, tweeters will soon be able to bid on
keywords in
a competitive marketplace very similar to what now occurs at
Internet
search engines. This sophisticated combination of factors pushes
the
most relevant tweeters to the top of the results of users'
searches, and
it enables serious tweeters to expand their following quickly and
cost-effectively.
TweetUp's search results will be available to hundreds of millions
of
individuals through revenue-sharing agreements with a wide range
of
partners. These include leading Twitter clients TweetDeck,
Seesmic, and
Twidroyd; the leading provider of custom browser and desktop
toolbars,
Conduit; the leading personalization platform for the web,
Netvibes; one
of the leading sources of tweets, TwitterFeed; one of the leading
social
media authority and influence ranking systems, Klout; as well as
popular
web sites including BusinessInsider.com, Answers.com, TechCrunch,
Topix.com and popurls. Some sites have already begun to serve
search
results, and the others will come online over the next few weeks.
Together, these clients and web sites will bring TweetUp search
results
to more than 40 million unique users per month and serve more than
100
million impressions per month.