Summer is time for the great outdoors, traveling and more mobile dating data. The number of visitors to mobile dating sites increased by 92 percent from the first week in June to the last week in July reports mobile measure firm Ground Truth.
The study show a steady climb in romantic search throughout the summer months. The number of visitors in the last week of June increased by 31 percent from the first week of June; and by the end of July, by 46 percent from the first week of the month.
Flirtomatic, a mobile-optimized dating site with an iPhone app and Facebook presence, is the category leader, accounting for 65 percent of the audience for mobile dating for the week ending August 8. Popular online sites, such as match.com and eharmony.com are less frequented on mobile, ranking at 7 and 17, respectively, for the same time period. Zoosk with a large Facebook presence came in at number 9.
Mobile interactions could be described as “quickies,” overall, the average visitor to mobile dating sites spends a total of 12 minutes and 44 seconds per week, and 49 seconds per session.
“As people become more active during the summer months, their social lives—including dating—become more mobile,” observed Evan Neufeld, vice president, marketing, Ground Truth. “The idea of poring over profiles tethered to a home computer is much less appealing when the weather is pleasant and social activities tend to gravitate toward outdoor activities. It’s also worth noting that dating sites which are designed around the mobile experience, such as Flirtomatic, are attracting the most users.”
“The mobile dating experience is clearly differentiated from that of the wired Web,” said Neufeld. “What we see is short spurts of time spent per session, presenting mobile dating publishers an opportunity to engage and advertise to them in an entirely new way.”
About Ground Truth: Ground Truth is a mobile measurement firm that delivers the precise, timely and actionable mobile intelligence required for operators, advertisers and publishers to measure, optimize and grow their businesses.
Perfectmatch.com - Get a Free Compatibility Profile Plus 2 Months Free