Nokia announced it has signed an agreement to acquire Motally Inc., a privately-held US-based company. They plan to adapt the service for Qt,
Symbian, Meego and Java developers. Nokia plans to continue serving
Motally’s existing customer base.
Motally’s mobile
analytics service provides in-appn tracking and reporting, and is
designed to enable developers and publishers to optimize the development
of their mobile applications through increased understanding of how
users engage.
“The acquisition
underpins Nokia’s drive to deliver in-application and mobile web
browsing analytics to Ovi’s growing, global eco-system of developers and
publishers, enabling partners to better connect with their customers
and optimize and monetize their offering”, said Marco Argenti, Vice
President, Media, Nokia.
Motally currently employs a team of eight people.
The transaction is subject to customary closing conditions and is expected to close during the third quarter of 2010.
About Motally
Motally Inc. was
founded in 2008 in San Francisco and has patent-pending technology to
ensure accurate data collection and analytic reporting for publishers’
mobile sites.