Campbell’s
Soup Scan Sweepstakes is the first sweepstakes to use the Stickybits
mobile application for Android and iPhone. With the Stickybits mobile application, users can scan any barcode and
attach photos and video content.
to.
A person’s Stickybits activities can be shared across Facebook,
Twitter and Foursquare.
People enter the sweepstakes by using the free application to scan UPC
codes from labels of redesigned Campbell’s Condensed soup cans
and sharing their impressions of the new designs by adding a photo,
which is then posted on the Campbell’s Condensed soup Facebook
page.
During the promotion, which concludes Oct. 1, people who visit the Campbell’s
Condensed soup Facebook
page can enter the sweepstakes by downloading the Stickybits’
mobile application for iPhone or Android smart phones and have the
chance to win $500 (entrants must be 18 years or older) by posting a
picture of the new label. Persons without an iPhone or Android phone can
also enter the sweepstakes directly from the Campbell’s Condensed
soup Facebook page.
“By encouraging shoppers to seek out and interact with our iconic brand
we hope to make them feel even more connected to the Campbell’s brand,”
said Jennifer Gordon, Director - Global Advertising and Design, Campbell
Soup Company.
The Campbell’s Condensed soup Facebook page and the Campbell’s
Soup Scan Sweepstakes were developed by the interactive practice of G2
USA. Sweepstakes promotion and fulfillment are being handled by Strobe
Promotions.
This is definitely going to get huge, scanning bar codes and using vouchers on your phone etc....can't wait!