Verizon Rules : Verizon Customers Are the Most Loyal, Says VZW

Does Verizon really rule the air? Verizon Wireless reported that they are the leader in customer
loyalty, reporting the lowest churn (customer turnover) rate among the
nation's largest wireless carriers in the second quarter of 2010.

They claim churn is an important measure of customer loyalty and represents the
percentage of customers who leave their providers in a given period.
Second-quarter financial performance announcements -- the latest was
released today -- included the following customer churn rates, based on
the average monthly churn for the quarter:


Carrier	Total Customers (Prepay and Postpaid)	Postpaid Customers
Verizon Wireless	1.27%	0.94%
Carrier X	1.29%	1.01%
Carrier Y	N/A	1.85%
Carrier Z	3.4%	2.2%

For 21
of the last 23 quarters, Verizon Wireless has led the wireless industry
in customer loyalty, reporting the lowest churn rates among the four
major U.S. carriers.

Verizon Wireless has invested more than $60 billion since it was formed -- $5.7 billion
on average every year -- to increase the coverage and capacity of its
premier nationwide network and to add new services. In 2009 alone,
Verizon Wireless invested $7 billion to expand and advance its network.

Verizon also offers some of our readers favorite smartphones such as the OID Incredibe, Droid X and soon to be released Droid 2.