AOL Rallies to Mobile, Buy LBS Mobile App Maker Rally Up

Rally Up, maker of Rally Up and FacePlant mobile applications, has been acquired by AOL. The team will be based in AOL's new West Coast office in Palo Alto and
work closely with David Temkin, the Vice President of Mobile at
AOL, to build mobile-first experiences.

Mobile-first apps will consist not only of
mobile versions of its popular desktop and web offerings, but
also will include all-new products that launch first on mobile
devices. The infusion of mobile product development talent
provided by the Rally Up team will provide AOL with an additional
spark to ignite its mobile-first initiatives.

Rally Up was founded in 2009 by a team of Santa Cruz, California based entrepreneurs and developers with the goal of providing consumers with best in class mobile applications. The Rally Up team has built two applications to date including Rally Up and FacePlant:

-- Rally Up, a Location Based Service that enabled users to combine private microblogging with location, allowing users to share text, photos and direct message each other

-- FacePlant, an application currently under review, that would enable users to see which of their friends are available to chat on the FaceTime application available on the iPhone 4

"Within the last year, the Rally Up team has demonstrated its keen understanding of the way that people want to use their mobile devices to interact, share and better communicate and of the tools necessary to address those needs," said David Temkin. "We are thrilled to have such a        talented group of mobile innovators join AOL, especially given the rapid evolution of this space."

"We are excited to join the AOL team for the opportunity to work with great leaders like Brad and David and because we are impressed with AOL's drive to innovate on mobile devices," said Sol Lipman, CEO of Rally Up.

Additional information about AOL's mobile offerings can be found at mobile.aol.com.