Cell Phone & Smartphone Users Willing 2 Add App 4 Health & Pay 4 RX, Says PricewaterhouseCoopers

Three in ten Americans recently surveyed by PricewaterhouseCoopers' Health Research Institute said they would use their cell or smart phone to track and monitor their personal health, and 40 percent would be willing to pay for a remote monitoring device that sends health information directly to their doctor. PricewaterhouseCoopers' Health Research
Institute estimates the annual consumer market for remote/mobile
monitoring devices and services to be $7.7 billion to $43 billion, based on the range consumers said they would be willing to pay.

Their study reflects the nascent but fast-growing market for remote and mobile health and significant business opportunities for organizations using consumer technologies to support preventative, acute and chronic care.

Their Survey Found:

• Thirty-one percent of consumers
  said they would be willing to incorporate an application into their
  existing cell phone or smart phone to be able track and monitor their
  personal health information.  
• Forty percent of consumers said
  they would be willing to pay for a device and a monthly subscription fee
  for a mobile phone application that would send text and e-mail
  reminders to take their medications, refill prescriptions or to access
  their medical records and track their health.  Twenty-seven percent of
  consumers said they would find medication reminders sent via text to be
  helpful, and men are twice as likely as women to say they would use a
  mobile device for health-related reminders.
• Forty percent of
  consumers would also be willing to pay for a remote monitoring device
  and a monthly subscription that would send data automatically to their
  doctor health information such as heart rate, blood pressure, blood
  sugar and weight.
• Fifty-six
  percent of consumers say they like the idea of remote healthcare, and
  41 percent would prefer to have more of their care delivered via a
  mobile device.  
• Physicians agree that patient compliance with
  doctor recommendations is a major obstacle to managing health outcomes,
  and 88 percent of physicians said they would like their patients to be
  able to track and/or monitor their health at home, particularly their
  weight, blood sugar levels and vital signs.
• Fifty-seven percent
  of physicians said they would like to use remote devices to monitor their patients outside the hospital.  Physicians, however, want to see
  filtered information or exceptions in their patient's health, not streaming, continuous data. Too much information could actually slow down
  care.

The findings of the survey and new report entitled Healthcare Unwired were presented today by PricewaterhouseCoopers at the mHealth Initiative 2nd International mHealth Conference in San Diego. According to the report, wireless technology, remote monitoring and mobile devices are changing the nature of healthcare, making it possible to deliver care anywhere in ways that are proving to reduce healthcare costs and keep people healthier.

PricewaterhouseCoopers' research includes a nationwide survey of 2,000 consumers and 1,000 physicians regarding their use and preferences for remote and mobile health services and devices.

A full copy of PricewaterhouseCoopers' Healthcare Unwired report and survey highlights are available for free download at http://www.pwc.com/us/mhealth.