The comScore data from the comScore MobiLens service shows the leading cell phone makers' market share, platform market share and mobile content usage trends for the 234 million Americans who use wireless phones. Samsung rules the overall cell phone galaxy, BlackBerry leads in smartphone operating systems market share, and text is the top mobile content use.
Samsung is the top cell phone maker, followed by LG, Motorola, BlackBerry and Nokia. The smartphone platform leader is BlackBerry, followed by iPhone, Android, Microsoft and Palm. The most popular use of mobile content is SMS (text), followed by web browsing, apps, games, social media and music listening.
For
the three-month average period ending in July, 234 million Americans aged 13 and older used mobile devices. Device manufacturer Samsung ranked as
the top OEM with 23.1 percent of U.S. mobile subscribers, up one
percentage point from the preceding three-month period. LG ranked second
with 21.2 percent share, followed by Motorola (19.8 percent share), RIM
(9.0 percent share, up 0.6 percentage points) and Nokia (7.8 percent
share).
|
Top Mobile OEMs 3-Month Avg. (Ending Jul. 2010) vs. 3-Month Avg. (Ending Apr. 2010) Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 22.1% | 23.1% | 1.0 |
| LG | 21.8% | 21.2% | -0.6 |
| Motorola | 21.6% | 19.8% | -1.8 |
| RIM | 8.4% | 9.0% | 0.6 |
| Nokia | 8.1% | 7.8% | -0.3 |
Smartphone Platform Market Share
53.4 million people in
the U.S. owned smartphones during the three months ending in July, up 11
percent from the corresponding April period. RIM was the leading mobile
smartphone platform in the U.S. with 39.3 percent share of U.S.
smartphone subscribers, followed by Apple with 23.8 percent share. Google saw significant growth during the period, rising 5.0 percentage
points to capture 17.0 percent of smartphone subscribers. Microsoft
accounted for 11.8 percent of Smartphone subscribers, while Palm rounded
out the top five with 4.9 percent. Despite losing share to Google
Android, most smartphone platforms continue to gain subscribers as the
smartphone market overall continues to grow.
|
Top Smartphone Platforms 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.1% | 39.3% | -1.8 |
| Apple | 25.1% | 23.8% | -1.3 |
| 12.0% | 17.0% | 5.0 | |
| Microsoft | 14.0% | 11.8% | -2.2 |
| Palm | 4.9% | 4.9% | 0.0 |
Mobile Content Usage
In July, two out of three U.S. mobile
subscribers used text messaging on their mobile device, up 1.4
percentage points versus the prior three month period, while browsers
were used by 33.6 percent of U.S. mobile subscribers (up 2.5 percentage
points). Subscribers who used downloaded applications comprised 31.4
percent of the mobile audience, representing an increase of 1.6
percentage points from the previous period. Accessing of social
networking sites or blogs increased 1.9 percentage points, representing
21.8 percent of mobile subscribers.
|
Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 64.6% | 66.0% | 1.4 |
| Used browser | 31.1% | 33.6% | 2.5 |
| Used downloaded apps | 29.8% | 31.4% | 1.6 |
| Played games | 22.4% | 22.3% | -0.1 |
| Accessed social networking site or blog | 19.9% | 21.8% | 1.9 |
| Listened to music on mobile phone | 13.8% | 14.5% | 0.7 |
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