Nokia and AT&T will offer $10 Million in cash and prizes to winners of the "2010 Calling All Innovators" North America contest.
The contest is open to developers from around the world to create apps for North American consumers. All submitted apps will be made available exclusively for download via the Ovi Store by Nokia, which is filled with thousands of apps, games and media from the content industry's biggest names along with independent developers.With AT&T as the exclusive co-judge, developers have a unique opportunity to get started developing for the latest Nokia devices, including the Nokia N8.
Developers have until January 28th, 2011, to submit their applications in more than 17 categories.
For the first time, consumers will contribute to the finalist selection process by "voting" with their download power; the number of downloads - both free and paid - counts as part of the winning criteria. The final judging will be made by Nokia and AT&T, where three winners in each category will be selected.
An overall contest app and game will be selected as grand prize winners. Category prize winners receive USD 150K each for a total of USD 4 million, and grand prize winners receive an additional USD 100K each. Although submissions must be relevant for the North American consumer, developers from around the world can participate.
Winning developers will also receive more than USD 6 million in marketing promotion by Nokia and AT&T in the North American market.
Contest details, judging criteria and submission categories can be found at http://www.callingallinnovators.com/10M.