The Mobile Marketing Association announced that Jamie Foxx will be the keynote speaker at the Mobile Marketing Forum on November 17 in Beverly Hills, California.
Foxx will discuss next generation strategies for the Entertainment
industry and the business opportunities that are created by
strategically leveraging the mobile channel.
Foxx's latest endeavors include an appearance in Due Date
due out Friday, a fourth solo album slated to release this December, a
new sketch show that he is executive producing for FOX, and his Sirius
radio show, The Foxxhole.
"With the widespread growth of digital media and importance of content distribution, there is a tremendous opportunity for Hollywood
and the entertainment industry to take advantage of the mobile channel
with innovative new business models," said Foxx. "The interactivity and
customization that mobile provides will change how movies and
entertainment media are made, marketed, and distributed, and I am
excited to be a leading part of an event that will help bridge the
entertainment industry with the leaders of the mobile revolution."
"One look at the work he's already done, it is clear that Jamie Foxx
understands mobile and the impact mobile and digital media is having on
consumer communications and the opportunity for value creation for
consumers and businesses alike," said Stuart, CEO for the MMA. "Having
one of the world's highest-profile entertainment industry celebrities
open our event is a tremendous honor, both to our industry and the MMA
membership."
In
addition to Mr. Foxx, the Forum, themed "Now and Next in Mobile
Marketing," includes speakers from Alcatel-Lucent, CNN, Coca-Cola, Dell,
HP, Microsoft Advertising, Millennial Media, MySpace, Pandora and
Sesame Street Workshop as well as a host of other speakers with insight
on the CPG (consumer packaged goods), financial services, news and
sports, automotive, retail and entertainment sectors.
For more information and to register for the event, go to www.mobilemarketingforum.com.