MMA Announces Winners of Global Marketing Awards

The MMA announced the winners of its Sixth Annual Global Mobile
Marketing Awards during the Annual Dinner and Awards Ceremony on
November 17 at the Mobile Marketing Forum in Los Angeles.

The MMA received hundreds of
submissions from companies across the globe.  Winners are selected by the
MMA Awards Selection Committee that's comprised of global industry leaders
from wireless carriers, technology and content providers, agencies, and
industry publications.

Best Use of Mobile Marketing Branding

• North America - Crispin Porter + Bogusky BK King's Phone.
• Central & Latin America - Bluemessaging, SMS Cinema Guide.
• Europe, Africa and Middle East - MOBILE DREAMS FACTORY & CLANMO, 2010 IKEA Interactive Catalog.
• Asia Pacific - Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile.
• Global - Affle & Maruti Suzuki, Sports Sponsorship Goes Mobile.

Cross Media Integration

• North America -OMD; Dockers; DraftFCB, Shazam It.
• Central & Latin America - Queen Mob, Follow the Queen.
• Europe, Africa and Middle East -  SilverstoneCIS?South African Government.
• Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform.
• Asia Pacific- Madhouse Inc., Pepsi Music Revolutionary on Mobile.
• Global - SilverstoneCIS?South African Government Communication 2010, South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform.

Direct Response

• North America - MS&L Group; maurices, maurice's Mobile Style Club.
• Central & Latin America- ADDCEL, Mobile Platform for Govenor Candidate.
• Europe, Africa and Middle East - Mobitainment South Africa, Surf Pick a Box.
• Asia Pacific - Cherrypicks, HKTDC 720 Mobile Marketing Innovation.
• Global - Mobitainment South Africa, Surf Pick a Box.

Product/Services Launch

• North America- Te Hyperfactory, Trojan - Fire & Ice.
• Central & Latin America - Future Group, Nestlè Receitas.
• Europe, Africa and Middle East - Mr Price Group Financial Services.
• Asia Pacific - The Hyperfactory, Clinique 3-Step Product Launch & Sampling Campaign.
  Global - Future Group, Nestlè Receitas.

Promotion

• North America - appssavvy, Powermat on MyTown.
• Central & Latin America - Inalambria, Texaco Unbeatable Promotion.
• Europe, Africa and Middle East - Coca-Cola Great Britain, Gimme Credit - Every Pack Gets 50p Mobile Credit.
• Asia Pacific - iconmobile, The North Face Red Flag Campaign.
• Global - Inalambria, Texaco Unbeatable Promotion.

Relationship Building

• North America - The Orange County Transportation Authority, Text4Next.
• Central & Latin America - AndinaTech, Mobile Survey Platform: Collecting Data For Excellence Purposes.
• Europe, Africa and Middle East - Mr Price Financial Services.
• Asia Pacific - Cherrypicks, MTR Mobile iPhone Application Campaign.
• Global - Mr Price Financial.

Services.
Innovation

• North America - The Hyperfactory, Intel Work Smarter - USA.
• Central & Latin America - GINGA MOBILE, CAREFREE.
• Europe, Africa and Middle East - Mobilera, Cornetto Multiplayer Interactive Wall Projection Mapping Game.
• Asia Pacific - Aircel Ltd, Aircel Pocket Internet.
• Global - GINGA MOBILE, CAREFREE.

Social Impact - Mobile Giving Foundation, Mobile Giving and Haiti.

Academic of the Year - Alcatel-Lucent, Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study.

Individual Achievement - Melis Turkmen Ertem.

Overall Excellence - Kraft Foods.

In addition, this year the MMA incorporated a first-time ever Lifetime Achievement Award to Louis Gump, vice president of mobile, CNN.  Gump is recognized as an outstanding leader that has dedicated the last several years to ensuring the success of mobile marketing for the industry worldwide.  Gump's been an active member of the MMA and has served as Global Chairman, Board Member and Treasurer of the MMA.

"Louis continues to be a champion for mobile marketing and through his efforts, we as an industry have benefited from the tireless hours and dedication he has given to the industry and the MMA," said Greg Stuart, CEO of the MMA.  "On behalf of the MMA, and the mobile marketing industry, I'd like to congratulate Louis on this award and thank him for his dedication."