The MobiLens report from comScore ranked the leading mobile original equipment
manufacturers (OEMs), smartphone operating systems, and mobile content use.
For the three-month average period ending in September, 234 million Americans, age 13 and older, used mobile phones and smartphones. Cell-phone maker Samsung was ranked as the top handset maker (23.5 %), followed by LG ( 21.1 %), Motorola (18.4 %), RIM (9.3%) and Nokia (7.4%).
RIM's BlackBerry led among smartphone platforms with 37.3 % market share, followed by Apple's iPhone (24.3% ), Android (21.4%), Microsoft (10%
) and Palm (4.2%
).
The top mobile content was text messaging, followed by web browser, apps, social media, games and music.
Mobile Content Usage
In September, 67 percent of U.S.
mobile subscribers used text messaging on their mobile device, up 1.4
percentage points versus the prior three-month period, while browsers
were used by 35.1 percent of U.S. mobile subscribers (up 2.2 percentage
points). Subscribers who used downloaded applications comprised 33.1
percent of the mobile audience, representing an increase of 2.5
percentage points. Accessing of social networking sites or blogs,
increased 1.8 percentage points, representing 23.2 percent of mobile
subscribers. Playing games represented 23.1 percent of the mobile
audience (up 0.5 percentage points), while listening to music increased
0.8 percentage points, representing 15.2 percent of subscribers.
|
Mobile Content Usage 3 Month Avg. Ending Sep. 2010 vs. 3 Month Avg. Ending Jun. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
|||
| Share (%) of Mobile Subscribers | |||
| Jun-10 | Sep-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 65.6% | 67.0% | 1.4 |
| Used browser | 32.9% | 35.1% | 2.2 |
| Used downloaded apps | 30.6% | 33.1% | 2.5 |
| Accessed social networking site or blog | 21.4% | 23.2% | 1.8 |
| Played Games | 22.6% | 23.1% | 0.5 |
| Listened to music on mobile phone | 14.4% | 15.2% | 0.8 |
| Top Smartphone Platforms 3 Month Avg. Ending Sep. 2010 vs. 3 Month Avg. Ending Jun. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
|||
| Share (%) of Smartphone Subscribers | |||
| Jun-10 | Sep-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 40.1% | 37.3% | -2.8 |
| Apple | 24.3% | 24.3% | 0.0 |
| 14.9% | 21.4% | 6.5 | |
| Microsoft | 12.8% | 10.0% | -2.8 |
| Palm | 4.7% | 4.2% | -0.5 |
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