AT&T released a new documentary
featuring stories of texting-while-driving tragedies. As our readers know, college students text during all kinds of activities. They don't just text while driving, but also during bicycling, showering and sex. AT&T is trying to get everyone, especially young people, to stop texting while driving.
Each of the eight individuals included in the full-length documentary
volunteered their stories to help AT&T educate wireless customers -
particularly youth - on the risks of tapping away on their cell phones
in the car.
"Where u at?" was the last text message
Mariah West read before her car crashed into a bridge, ending her life.
"This documentary is a raw look at the reality and hazards of texting
while driving, and we hope it will make wireless customers think twice
before pulling out their cell phones in the driver's seat," said Cathy
Coughlin, senior executive vice president and global marketing officer
for AT&T. "As a global telecommunications company, it is our
responsibility to bring these risks to light, especially now during the
holiday season and as we approach New Year's Eve."
U.S. Transportation Secretary Ray LaHood said, "Of the 5,500 people
killed last year due to distracted driving, the largest proportion of
fatalities occurred among young people under the age of 20. I hope teens
will take this powerful video to heart and realize that when you're
behind the wheel, no text message or phone call is worth the risk."
AT&T is working to distribute the video to numerous government
agencies and safety organizations around the country, as well as to
educators, students, and policymakers - to put real faces on the growing
problem and to spread the message.
I think AT&T's effort will help drivers get the message. It has to start with the end user, the driver...deciding not to partake in distracted driving and this will help drive that message home.
I also decided to do something about teen (and adult) distracted driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool for teens and their parents called OTTER that is a simple, GPS based, texting auto reply app for smartphones. It also silences call ringtones while driving unless you have a bluetooth enabled. I think if we can empower the individual then change will come to our highways now and not just our laws.
Erik Wood, owner
OTTER LLC
OTTER app