Nominations are still open for the Most Underrated Mobile App of 2010 awards. Mobile application developers can submit their applications - free of charge - through December 31 to earn the recognition for their overlooked but award-worthy apps. The award is sponsored by PR4apps, offering public relations tailored specifically to support mobile applications.
"Mobile applications are the engine driving the growth of smartphone adoption, leading to an explosion of many highly skilled and creative developers with applications in app stores," said John Sidline, managing partner of Mobility PR. "But not every app becomes an instant success. This award program specifically seeks out those apps that are underrated and overlooked. By weeding out the apps that have enjoyed a measure of popularity, we will find those diamonds in the rough that we know are out there, giving due recognition to some of this year's best, but undiscovered, mobile apps."
The awards are free to enter, and the call for entries closes on December 31, 2010 at midnight PST. Entries are accepted online at http://www.pr4apps.com/underrated/.
The qualifications required to submit include:
- The app must have averaged fewer than 100 downloads per day (a rate less than 36,500 total downloads for all of 2010).
- Apps must be free or sell for less than $10 per download.
- Apps must have launched in a public app store between January 1, 2010 and September 30, 2010, and must be currently available for download.
- Visit http://www.pr4apps.com/underrated/rules/ for the complete list of rules and qualifications.
Finalists will be announced in January 2011. A panel of expert mobile industry judges will select a single app to crown as the Most Underrated App of 2010.
Finalists and winners will receive award logos to help promote their apps, and the winning app will receive a PR services package, valued at over $2,000, to help it find its audience in 2011.
PR4apps is the mobile applications practice of Mobility Public Relations, delivering strategic communications support that’s tailored to the unique needs of mobile application developers. PR4apps leverages the agency expertise of senior PR professionals towards the launch of new mobile applications, resulting in award-winning campaigns with lasting results.