ComScore released the comScore MobileLens for three months, ending in October. The October report found Samsung to be the top handset manufacturer
overall with 24.2 percent market share, followed by LG, Motorola, RIM and Nokia. RIM's BlackBerry OS led among smartphone
platforms with 35.8 percent market share. The most popular mobile content usage was text messaging followed by browser, downloading apps, social networking, games and music.
60.7 million people in the U.S. owned smartphones during the three
months ending in October, up 14 percent from the preceding three-month
period, representing 1 out of every 4 mobile subscribers. RIM's BlackBerry was the
leading mobile smartphone platform in the U.S. with 35.8 percent share
of U.S. smartphone subscribers, followed by Apple's iPhone with 24.6 percent
share (up 0.8 percentage points). Google Android saw another month of
strong growth, rising 6.5 percentage points to capture 23.5 percent of
smartphone subscribers. Microsoft accounted for 9.7 percent of
smartphone subscribers, while Palm rounded out the top five with 3.9
percent. Despite losing share to Android, most smartphone platforms
continue to gain subscribers as the smartphone market overall continues
to grow.
Nielsen Company recently reported that the most popular smartphones are the Apple iPhone and RIM Blackberry,
which are caught in a statistical dead heat with 27 percent of
smartphone market share in the U.S. Twenty-two percent of smartphone
owners have the Android operating system.For the three-month average period ending in October, 234 million
Americans, ages 13 and older, used mobile devices. Device manufacturer
Samsung ranked as the top OEM with 24.2 percent of U.S. mobile
subscribers, up 1.1 percentage points from the three-month period ending
in July. LG ranked second with 21 percent share, followed by Motorola
(17.7 percent share), RIM (9.3 percent share, up 0.3 percentage points)
and Nokia (7.1 percent share).
In October, 68.1 percent of U.S. mobile subscribers used text messaging
on their mobile device, up 2.1 percentage points versus the prior three
month period, while browsers were used by 36.2 percent of U.S. mobile
subscribers (up 2.6 percentage points). Subscribers who used downloaded
applications comprised 33.7 percent of the mobile audience, representing
an increase of 2.3 percentage points. Accessing of social networking
sites or blogs increased 2.4 percentage points, representing 24.2
percent of mobile subscribers. Playing games represented 23.7 percent of
the mobile audience (up 1.4 percentage points), while listening to
music increased 0.9 percentage points, representing 15.4 percent of
subscribers.
Top Smartphone Platforms 3 Month Avg. Ending Oct. 2010 vs. 3 Month Avg. Ending Jul. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
|||
Share (%) of Smartphone Subscribers | |||
Jul-10 | Oct-10 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
RIM | 39.3% | 35.8% | -3.5 |
Apple | 23.8% | 24.6% | 0.8 |
17.0% | 23.5% | 6.5 | |
Microsoft | 11.8% | 9.7% | -2.1 |
Palm | 4.9% | 3.9% | -1.0 |