Cricket Muves to the Music with Unlimited Free Muve Music Service & Samsung Suede

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SamsungSuede.JPG

Cricket announced that it is the
first U.S. wireless carrier to offer subscribers unlimited music as part
of a new wireless rate plan through Muve Music, which uses a special SanDisk memory card to ensure Digital Rights Management.

With Cricket's Muve Music rate plan, there are no download fees and
no monthly music subscriptions.  Customers' data plans will not be
impacted by streaming music over the wireless network, and
customers won't be required to use a credit card to purchase
music.  Unlimited Muve Music is included in the flat-rate monthly
wireless service plan..

Cricket's Muve Music has no cables, no
drivers, no synching and no complexity.  Everything happens over
Cricket's nationwide 3G network to deliver a robust music experience to
music lovers on-the-go.

Muve Music will have a catalog of music content, which includes
the four major record labels:  Universal Music Group, Warner
Music Group, Sony Music Entertainment and EMI Music.

At launch, Muve Music will be available on the Samsung Suede
(SCH-r710), marking the unique integration of an innovative new music
service and a phone from a leading global handset manufacturer. 
The Suede is a high-end 3G multi-media device with a full 3-inch
touchscreen display, HTML web browser, virtual QWERTY keyboard
and an easy-to-navigate user interface.  Most notably, it features
a dedicated music button, prominently displayed on the front of
the device, that takes customers to the Muve Music experience
with one touch.

The Muve Music service also includes a new technology solution from
SanDisk that's a key part of the service.  Muve Music content is
downloaded DRM-free over the air to the phone. It is stored and
protected on a special flash memory card.  This alleviates the need
for any cumbersome digital rights management (DRM) scheme and
results in a greatly improved user experience, better handset
performance and longer battery life.

Cricket Plans include:

  • Unlimited nationwide calling.
  • Unlimited nationwide text, picture & video messaging.
  • Unlimited global text messaging.
  • Unlimited 3G mobile web.
  • Unlimited email.
  • Unlimited data backup.
  • Unlimited video.

And for the first time anywhere in the U.S.

  • Unlimited full track downloads.
  • Unlimited ringtones.
  • Unlimited ringback tones.

Muve Music is Cricket 's latest innovation.  It had its genesis in 2007
when the Company observed interesting customer behavior
surrounding its newly launched basic ringback tone service. 
Within a few quarters of launch, Cricket was generating more
revenue for the music industry from ringback tones than most U.S.
wireless carriers even though Cricket had a much smaller
customer base.  Continued analysis led the Company to conclude
that Cricket's customers loved music, but they were not having a
good music experience.  This prompted the development of Muve Music to
provide customers with a way to get the music they love on their
wireless phones through a flat-rate plan served by a network they
can rely upon.

The Samsung
Suede has an M.S.R.P. of $199.

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