eBay announced this year's global mobile shopping trends. Favorites of mobile shoppers include cars, clothing, car parts, sporting goods and cell phones.In the U.S., the top five categories ranked by the number of items that sold through eBay's mobile apps for the year were: clothing shoes & accessories; cell phones & PDAs; collectibles; jewelry & watches; and toys & hobbies.
High-End Holiday Spending:
During the holiday shopping season (Nov. 25 - Dec. 25), U.S. eBay mobile sales grew 134 percent over the same period last year, generating nearly $100 million in GMV. Worldwide, eBay mobile sales grew 166 percent, generating $230 million in GMV. Designer handbags, diamond jewelry and Rolex watches topped this year's most expensive holiday purchases.
What's Hot and Where in the U.S. and Abroad:
Demonstrating the breadth of merchandise people are purchasing on their mobile phones, eBay' shows the categories representing the largest amount of U.S. mobile-generated sales overall for 2010:
1. Cars & trucks.
2. Clothing & accessories.
3. Auto parts.
4. Sporting goods.
5. Cell phones & accessories.
Cars & trucks ranked in the top five categories in every state except Hawaii, and auto parts was a top five category in all 50 states. Other categories that were shopped through eBay mobile in nearly every state were clothing & accessories (49 states) and sporting goods (47 states).
- Must-have Gadgets. In the U.S., tech lovers flocked to eBay as the iPad made its debut on April 4, driving the consumer electronics category to its annual peak the day after Apple's tablet device first arrived in retail stores. On June 24, the day the iPhone 4 launched in the U.S., the cell phones & accessories category hit its annual peak as a flurry of new and pre-owned iPhones were listed on eBay.
- Fashion Fanatics. As eBay released its Fashion app for iPhone this summer, clothing & accessories was a consistently popular category on mobile. In Canada and France, clothing & accessories was a top category overall based on mobile sales; it was a top three category in Australia, Germany, the U.K. and the U.S. During the busy shopping period between Black Friday (Nov. 29) and Mobile Sunday (Dec. 12), the category ranked number one in the U.S., in both GMV and sold items.
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