Ebay Mobile Sunday up to $5 Million on eBay, More than Cyber Monday

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For the second year in a row, eBay mobile shopper spending peaked
globally on the second Sunday of December, "Mobile Sunday."  In the
U.S., gross mobile merchandise volume (GMV) grew 127 percent over the
same Sunday last year, generating nearly $5 million in GMV.  Worldwide,
mobile GMV grew 165 percent, generating $13 million in GMV.

In the U.S., eBay mobile GMV was up 38 percent on "Mobile Sunday"
over Cyber Monday 2010.  Clothing and accessories topped the list of
most-sold items among U.S. shoppers buying with their phones.  The
top five U.S. states by sales volume were California, Pennsylvania,
Florida, Indiana, and Ohio.

On the busiest mobile shopping day, Sunday, Dec. 12, 2010, U.S.
mobile shopping peaked during the hours of 6:00 p.m. - 9:00 p.m. GMT
(1:00 p.m. - 4:00 p.m. EST), with more than 9,500 transactions per hour.

Ebay's findings in the three weeks leading up to the busiest eBay mobile
shopping day of the year, clearly demonstrate that mobile phones
are changing the way people shop this holiday season.

Top U.S. Categories by GMV Sales:

  • Clothing & Accessories.
  • Cars & Trucks.
  • Jewelry, Gems, Watches.
  • Sporting Goods.
  • Auto - Parts.

Top U.S. Categories by Number of Transactions:

  • Clothing & Accessories.
  • Collectibles.
  • Cell Phones & Accessories.
  • Toys.
  • Sports Memorabilia.

"Mobile has transformed the shopping experience this holiday season. 
People simply prefer using a phone to shop smarter for everything from
clothing, shoes and accessories to toys and sporting goods.  Shopping for
great deals anytime and from anywhere continues to gain momentum with
consumers," said Steve Yankovich, vice president of mobile for eBay. 
"With more than 30 million downloads of our suite of mobile apps
globally, we continue to drive mobile innovation and delight our
customers around the globe."

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