The people who brought you "Deal or No Deal," Endemol, will launch a TV show based on the mobile app Foursquare. Foursquare is a mobile friend finder, meet n' great game by the creator of DodgeBall, Dennis Crowley.
When friends arrive at a nightclub or other social hotspot, they "check in" to Foursquare via a
text message, mobile web, or the smartphone. They claim that "Foursquare will unlock your world." When you check in to a location more than anyone else, you become the mayor.
"This marks a groundbreaking partnership for Endemol USA, and we are
thrilled to partner with an innovative company like Foursquare in
developing a truly unique show," said David Goldberg, Chairman of
Endemol North America. "Endemol has been a pioneer in creating
genre-defining content and our partnership with Foursquare will help us
continue to evolve the content experience for our audiences everywhere."
"We hope that working on this project with Endemol will expose even
more people around the world to the benefits of foursquare, and will
help us continue growing our base of nearly 5 million users," added
Dennis Crowley, Foursquare's co-founder and CEO. "Endemol has a
reputation for leading innovation in the television industry, and we
look forward to integrating foursquare into some of their new and
already existing programming."