Giftmeister consumer electronics social shopping service issued the first
installment of its 2010 Holiday Gifting Trend Report.
Among the key
highlights are: 2010 is shaping up to be a value-driven
consumer electronics holiday shopping season as consumers are seeking
deals. Cameras dominate the buzz on female holiday wish lists. There is a
rise of eReaders/Tablets and games/game consoles as two of the most
popular overall consumer electronics gifting product categories this
holiday season.
The Top 5 gifting product categories on Giftmeister:
- Video games and video game consoles (38%).
- Smartphones (16%).
- Cameras (12%).
- MP3 players (10%).
- eReaders/Tablets (4%).
eReaders/Tablets are dominating the buzz with three of the Top 10 most popular products on Giftmeister being E-readers/Tablets. Amazon's Kindle is leading the way at #1 overall, followed by the Apple's iPad at #2 and Barnes & Noble's Nook at #7.
Of the personas available on Giftmeister - characterizing one's consumer electronics interests - the most popular persona that people are buying for this holiday season is "Techno Geek." Twenty percent of users are shopping for the type of person who loves all things tech-related. This is followed by "Music Lover" and "Game Nut" at 11 percent each.
Women take the lead when it comes to being identified by their gift givers as a "Mover and Shaker," who is a power player, always on-the-go, and wants to stay organized. For users buying for males, the "Techno Geek" continued to reign supreme, with 22 percent of male consumer electronics gifts being geared toward this audience.