Starbucks will accept mobile payments in
all U.S. company-operated stores on BlackBerry smartphones, iPhones and iPod touches.
Customers can download the free
Starbucks Card Mobile App and then pay for Starbucks tabs via the app. More than one-third of U.S.
Starbucks customers use smartphones, of which nearly three quarters
use BlackBerry smartphone or iPhone.
The app also allows customers to manage
their Starbucks Card account, check their card balance, reload
their card with any major credit card (iPhone users can also use
the PayPal feature), check their My Starbucks Rewards status, and
find a nearby Starbucks store with the store locator feature.
Customers
can pay with their smartphone by holding the screen in
front of a scanner on the countertop and scan the Starbucks Card
Mobile App's on-screen barcode to make a purchase. Customers have
successfully adopted this technology in test markets in Seattle,
Northern California, New York, and more than 1,000 Starbucks in U.S.
Target stores.
Mobile payment is built on the Starbucks Card
platform. My Starbucks Rewards program provides benefits
to customers who pay with a registered Starbucks Card at
participating stores.
To download the Starbucks Card
Mobile App and check out mobile payment, BlackBerry smartphone
users can text the word "GO" to 70845 or visit http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-card-mobile-bb
from their device (Standard message and data rates apply). It's
available for a variety of BlackBerry smartphones, including BlackBerry 8800 series, BlackBerry Bold series, BlackBerry Curve series, BlackBerry Storm, BlackBerry Storm2, and BlackBerry Tour.
iPhone and iPod touch users can download the app from the App Store.
Starbucks anticipates that mobile payment will be a draw for customers
looking to experience the speed, ease and convenience of paying
with their mobile phone. "Today, one in five Starbucks
transactions is made using a Starbucks Card, and mobile payment will
extend the way our customers experience and use their Starbucks
Card," said Brady Brewer, vice president Starbucks Card and Brand
Loyalty. "With mobile payment, the Starbucks Card platform
further elevates the customer experience by delivering
convenience, rewarding loyalty and continuing to build an
emotional connection with our customers."
Visit www.starbucks.com/coffeehouse/mobile-apps
for more information about the Starbucks Card Mobile app and
payment system for select BlackBerry smartphones and Apple
iPhone and iPod touch.