Ovum has released mobile forecasts for 2011 with some shakeups in the industry. Ovum predicts that Windows Phone 7 will grow rapidly and that developers will love Android more than iPhone. Regulators should brace themselves because there will many issues to solve. Customer service will be very important to carriers.
Ovum Predicts:
- Windows Phone 7 will upset the status quo in the smartphone market by becoming the fastest-growing smartphone platform.
- Android will overtake the iPhone in mobile developers' affection by end of the year.
- Cloud services will move from early adopter to the early mainstream
stage and will have an impact on key emerging Telco services.
- There will be a debate around data business models and tariff
strategies and the arrival of innovative new approaches to data-service
charging. - Regulators will become embroiled in a vigorously contested consultation process over the future of mobile termination rates.
- Telcos will invest in customer service centers and back office
technology as the customer is put at the center of their operations. - There will be further shakeouts in the telecoms supply chain, and to
fare well, vendors will need to execute well in high-growth applications,
such as mobile broadband, and to support customers' cost reduction and
revenue growth.
Jan Dawson, Ovum's chief telecoms analyst, said, "The telecoms landscape
is changing rapidly, and our predictions reflect that. Each of our
practices has given their expert forecasts for the major shifts set to
take place in their area over the coming year. The predictions make for
compelling reading for anyone with an interest in the industry."