The 2011 SPORTS ILLUSTRATED Swimsuit Issue will launch
a mobile campaign that includes videos and interactive content
via mobile action codes using Microsoft Tag.
Readers will have the ability to instantly view on their BlackBerry, iPhone, Windows Phone 7, java feature phone or Android smartphone:
- Vote
for their favorite of the eight models competing for the chance to be an
SI Swimsuit rookie in the 2012 issue. They can view photos and videos of
each model. - Watch behind-the-scenes video of all 17 models in the 2011 issue.
- Share videos via Facebook, Twitter or email.
- See their favorite 2011 models in "Model vs. Model," featuring swimsuit models matched with a Nissan car.
- Download SPORTS ILLUSTRATED's new Swimsuit Mobile App.
Go to http://www.gettag.mobi/ to get the software to read the codes that will launch the video.
In addition to
the action codes within the magazine, Microsoft Tags linked to mobile
content will be placed on phone kiosks, subway posters, and signage in New York and Las Vegas. The Tags connect users to a swimsuit body paint mobile video that they can share with their Facebook friends. It also allows users
to preorder the 2011 issue or download the magazine's new Swimsuit App
once it launches.
Nellymoser's
design and creative services produced the mobile user experience. Their
Mobile Engagement Platform detects the phone, network, and speed in real
time to create the best possible presentation on virtually any mobile
device, including Apple's iPhone, BlackBerry, Windows Phone 7, java feature phones and Android smartphones.
"The Swimsuit
franchise reaches millions of fans each year, and our expanded mobile
videos and content for the 2011 edition will build even greater consumer
interest," said Mark Ford, President of
the Time Inc. Sports Group. "Nellymoser and Microsoft Tag together
created an engaging user experience and we are excited for what their
tagging solutions can offer."