Sony Ericsson launched its own channel on Android Market - the first phone maker to do it. This channel will offer special games for the Sony Xperia Play phones as well as other Android Sony Ericsson smartphones.
The "My Apps" option in Android Market is replaced by a link to a Sony specific channel.
The Sony blog reported that the channel will provide recommendations, offer a way to easily find original apps from Sony Ericsson, and give exclusive offers for games and apps that are only available in the channel.
The channel will also help developer partners promote their apps and games, giving them a highlighted market space.