Allison Casey's 'Living With Digital' presentation at this year's
Futuresource Entertainment Summit revealed that as many as 64% of iPhone
users and 32% of other smartphone users are viewing video on their
smartphones
Other findings include:
- Facebook is a keystone for driving mobile internet usage, being the most
visited site across all territories, followed by Google and YouTube. - 10 Billion App downloads in 2010 resulted in $4bn in revenue.
- Gaming is the main driver for App downloads with 65% of smartphone owners regularly playing games on their phones, followed by social networking and music, with more than
40% downloading social networking Apps. - Brand loyalty was shown to be particularly relevant to iPhone owners,
with 54% intending to commit to the Apple brand in order to keep the
Apps they have come to depend upon.