In-Stat forecasts that within five years, over 200 million people in the US will own a smartphone and/or a tablet PC. This market trend will have a huge impact on how video entertainment is acquired and consumed.
In four years there is going to be a lot of video viewing on many smartphones and tablets. The most interesting information from In-Stat is that Apple households will have more Apple devices than Android households will have Androids. In-Stat predicts that in 2015 the average Apple household will have four Apple devices while the average Google Android household will have over two Android devices
Video will be be viewed across the board on most devices and in most locations.
Five-year forecasts indicate that by 2015:
- 86% of smartphone/tablet users will view video on their mobile devices.
- Nearly 60% of smartphone/tablet owners will also be viewing Over-the-Top video at home.
- There will be nearly two smartphone/tablet owners per OTT household.
Note Over-the-Top video is video not provided by the Internet service provider or carrier but by another service such as Netflix, iTunes or Crackle.