Connected Intelligence, a service from The NPD Group reported that smartphone buyers prefer Android the most, but Windows Phones may gain interest.
Here's what Connected Intelligence found:
- Android generates more interest than any other OS (63 percent).
- Android is the platform consumers were “most interested in” (36 percent).
- One-third of BlackBerry smartphone owners are most interested in Android for their next smartphone purchase.
- Android comprises at least half of all smartphone purchases for the past three quarters.
- 44 percent of smartphone owners, and those who intend to buy one, are considering purchasing a Windows Phone 7 (WP7) device.
Windows Phone does have some hurdles to jump such as 45 percent of consumers are still not aware of Windows Phone 7. Among the 50 percent of consumers who plan to purchase a smartphone in the next six months, but who are not interested in Windows Phone 7, the most popular reason given also centered on lack of awareness (i.e., 46 percent felt they “don’t know enough about it”).
“Windows Phone 7 has a way to go before consumers really understand what it is,”said Linda Barrabee, research director for Connected Intelligence“But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip away at Android’s dominant market position.”