Qumu survey results show that a majority of Americans watch video online and they think the video is getting offensive, more sexual, persuavisive and even addictive.
Of those who are online, who have watched online videos in the past year, believe the number-one ranked trend in online videos is that they are becoming more offensive (34%). This was followed by the belief that videos are becoming more: sexual (28%) pervasive (21%) funny (18%) interesting (15%) addictive (9%) and important (6%).
More men who are online have watched online videos (92%) in the last year than women who are online (88%), with men who are online between the ages of 18-34 watching the most online videos (97%). That group finds online videos have become “funnier” in the past year, more than any other age group. 24% of Americans who are online and have watched online videos in the past year say they noticed online videos becoming more pervasive during that time. Overall, 84% of Americans who are online have ever watched online videos, of which 90% have watched online videos within the last year.
When it comes to watching videos at work, U.S. adults say the most interesting corporate videos would star experts and coworkers (i.e., videos that employers would show their employees such as training videos, company updates, CEO webcasts) over celebrities like Justin Bieber and Tiger Woods. Americans named watching an expert in the video’s topic/focus as their first choice (40%) followed by someone at their workplace (38%), including the:
- CEO (27%)
- Workplace Clown (10%)
- Workplace Gossip (6%)
- Workplace Flirt (5%)
Slightly more than a quarter of Americans (26%) believe a famous person would make an interesting corporate video. Those people included:
- A celebrity like Oprah Winfrey, Justin Bieber, or James Franco (19%)
- A famous athlete like Tiger Woods, David Beckham (13%)
- An “Internet” celebrity (e.g., someone made popular by YouTube) (8%)
Geography and marital status play a role in determining who Americans want to see in corporate videos. For example, 34% of Americans located in the West think celebrities would make the most interesting stars of corporate videos versus 23% those in the South. In fact, Southerners would rather see themselves star in a corporate video (12%), more so than those in the Midwest (7%) or the West (6%). Those who are single or who have never married (44%) think someone from the workplace starring in a corporate video would be more interesting, versus 36% of married adults.
This information comes from a Qumu survey of 2,361 Americans aged 18 and older conducted online by Harris Interactive in Sept 2011, which was based on Qumu’s experience in mobile and tablet video use in the workplace.