What will Wireless and Mobile News readers be doing during the Super Bowl? Looking at and using their cell phones.
Super Bowl Mobile Stats According to Harris Interactive:
- 83% of mobiles will use their phone at least as much as they did during Super Bowl XLV.
- 60% of males will use mobiles at least 5 times during the game, 57% of females will do so.
- Mobiles will use phones most during commercial breaks and the halftime show.
- 30% of viewers under age 45 will watch the game with mobiles in hand.
Mobile users certainly will not be lonely during this year’s Super Bowl, nor do they expect to be alone in using their mobile device. 97 percent of mobile users expect to be watching with at least one other person, and almost half (47%) of viewers who’ll be using their mobile device are almost certain or find it very likely someone watching the game with them will also be using their mobile device during the game. Even 31 percent of those age 55 and older who will be using their mobile device said they expect it to be almost certain or very likely someone they are watching the game with will be using a mobile device.