Kindle Fire Fired Tablet Traffic & Cheap Tablet

 According to Jumptap, tablet traffic increased greatly over the holidays into the new year.  It predicts more cheap tablet traffic and reported Android growth and app usage.

Table traffic jumped 229 percent over an average projected for the day after Christmas,.

January 2, 2012 also saw a 263 percentage traffic increase – most likely from recipients uploading holiday photos and getting familiar with their tablets, noted JumpTap.

Jumptap found that the Kindle Fire showed greatest tablet growth throughout December. The Kindle Fire held 10 percent of tablet market share on December 1 and finished the year with 30 percent market share. This year-end surge suggests a 2012 trend for lower-priced tablets.

This information is confirms what Pew Research found, the share of adults in the United States who own tablets or eReaders nearly doubled. Other research showed that the Kindle Fire is not an iPad replacement but primarily used as and eReader.

The Kindle Fire was hottest selling and most-wished-for item on Amazon and named the most-gifted-promoted tablet by Wireless and Mobile News. Kindle Fire sales are predicted to beat all other tablets in 2012.

January MobileSTAT reported  that

• Android’s share grew 21 percentage points (38 percent in December ’10 to 59 percent in December ’11), while iOS dropped 7 percentage points (29 percent in December ’10 to 22 percent in December ’11).
•  iOS tripled in overall traffic on the Jumptap network of more than 95 million unique visitors, while Android more than quadrupled.
• Newer iOS versions see higher click-through rates than their Android counterparts. iOS5, the latest version of the Apple OS, has a CTR of approximately .91 percent, while the latest Android OS, 3.x, has a .59 percent CTR.
• The app vs. mobile web debate still has many industry players picking sides. The January MobileSTAT shows that both are growing at similar rates with no signs of slowing.

MobileSTAT (Simple Targeting & Audience Trends) is a monthly view of the top targeting and audience trends in mobile advertising.