iPhone & Android Apps Taking Over World?

The mobile app market continues to grow quickly. Smart device adoption rates more than four times greater than those witnessed during the 1980s PC revolution and twice as great as those seen during the 1990s Internet boom. Flurry claims apps are  "literally taking over the world" and iOS apps are making the most money.

The most in-app spending is on iPhone/iOS devices from the App Store, Amazon app store is generating a good share of revenue.

The United States continues to be the top ranked app market, however, the rest of world is rapidly closing in, reported Flurry.

Flurry examined top-ranked apps that have similar presence across iOS, Amazon and Android.  Their primary business models are in-app purchase.  Combined, these apps average 11 million daily active users (DAUs). Flurry measured their revenue over a 45-day period, from mid-January through the end of February 2012.

Amazon Appstore revenue was 89% of iTunes App Store revenue, and Google Play revenue is 23% of iTunes App Store revenue in revenue generated per active user. Flurry concluded, 'Amazon's bet to fork Android in order to put consumers into their own shopping experience on Kindle Fire appears to be paying off."

Meanwhile the United States is the top app market. While the absolute number of sessions in the U.S. has more than doubled between Q1 2011 and Q1 2012, its share of total sessions has declined from 56% to 46%

While the U.S. app market is growing rapidly, the rest of the world is growing even faster.  Looking at the balance of the top 10 countries (ranks 2 – 10: China, UK, South Korea, France, Australia, Canada, Japan, Germany and Spain), this group has increased in collective sessions by 3.4 times between Q1 2011 and Q1 2012, resulting in an increase in total session-share from 27% to 30%.

The rest of the world (another 217 countries across which Flurry tracks user sessions), has grown by more than 4 times, increasing in session-share from 17% to 24%.

China leads the world in app session growth, with an enormous growth rate of more than 1100% between Q1 2011 and Q1 2012.