Tablet owners such as iPad owners will pay for media, if they really want it reports Nielsen.
Tablet use primarily takes place at home 70% while 30% of tablet use is on-the-go.
Compared to European tablet owners, Americans are the most likely to pay for all categories of media content, except news. American pay for music, books and movies.
• Most U.S. tablet owners have paid for downloaded music (62%) and books (58%) for usage on their device. Approximately half have paid for movies (51%).
• News is the top content category among the European tablet owners surveyed: 44 percent of tablet owners in Italy, 19 percent of tablet owners in the UK, and 15 percent of tablet owners in Germany say they have paid for tablet news content.