App Market About Marketing Says App Promotion

App developers know all too well it's not just about apps but also app promotion.  According to App Promo.

Top app developers believed in marketing, set aside $30,000 for average marketing budget and spend 13% of their time marketing app. These top earners represent 12% of participants who earned $50,000 or more with their most successful app.a

The survey of developers found:

80% are NOT generating enough
revenue with their app to support a
standalone business
• 59% are NOT earning enough money to
break even with development costs
• 63% have had their app downloaded
50,000 times or less
• 68% reported that their total revenue to
date was $5,000 or less
• 52% had $0 set aside for marketing and
spent less than 5% of their time
promoting their app

What they found is that most developers:
• Focus their development on iPhone (58%), iPad (54.5%) & Android (48.9%)
• Developed more than 10 applications (28.4%) in their career thus far
• Priced their apps usually as FREE (35.2%) or at $0.99 (30.7%)
• Employed revenue models which typically included
1. Paid Apps (64.5%)
2. Advertising (39.5%)
3. Freemium / Lite to Premium (32.9%)

App Promo is offering a free white paper on app marketing with the study results.