App developers know all too well it's not just about apps but also app promotion. According to App Promo.
Top app developers believed in marketing, set aside $30,000 for average marketing budget and spend 13% of their time marketing app. These top earners represent 12% of participants who earned $50,000 or more with their most successful app.a
The survey of developers found:
80% are NOT generating enough
revenue with their app to support a
standalone business
• 59% are NOT earning enough money to
break even with development costs
• 63% have had their app downloaded
50,000 times or less
• 68% reported that their total revenue to
date was $5,000 or less
• 52% had $0 set aside for marketing and
spent less than 5% of their time
promoting their app
What they found is that most developers:
• Focus their development on iPhone (58%), iPad (54.5%) & Android (48.9%)
• Developed more than 10 applications (28.4%) in their career thus far
• Priced their apps usually as FREE (35.2%) or at $0.99 (30.7%)
• Employed revenue models which typically included
1. Paid Apps (64.5%)
2. Advertising (39.5%)
3. Freemium / Lite to Premium (32.9%)
App Promo is offering a free white paper on app marketing with the study results.