Sprint Keeping Unlimited Data with New Buyer

SoftBank SprintSprint announced today that it had sold 70% of its business to SoftBank.  Many are wondering if this deal will change policies at Sprint. SoftBank paid over $20B for its equity.

"Unlimited data is a key differentiator and we have not announced any plans to stop offering them," a spokesperson told LightReading Mobile.

Some contend that it will still be possible for Sprint to stopped offering unlimited data like AT&T and Verizon did. Sprint is slowly rolling out its 4G LTE network, Softbank's experience with 4G LTE should help.

Softbank has experience in gaining market share in mature markets.

  • Provides stockholders the ability to realize an attractive cash premium or to hold shares in a stronger, better capitalized Sprint.
  • Provides Sprint with $8.0 billion of primary capital to enhance its mobile network and strengthen its balance sheet.
  • Enables Sprint to benefit from SoftBank’s global leadership in LTE network development and deployment.
  • Improves oprating scale.Creates opportunities for collaborative innovation in consumer services and applications