Same Ol' iPad for iPad mini Promos or New Unkowing Market?

Commentary:

It must be nice to be Apple while other device manufacturers stoops to all kinds of crazy schemes to sell devices, all Apple thinks it needs to do is to show that the iPad mini is a smaller iPad. It appears to working according to the latest survey.

Previously, we received a lot of gaffe for questioning earlier iPad mini commercials for saying nothing but implying that the iPad mini has the same specs as the latest iPad with Retina display which it does not.

Now, Apple is running more commercials that do the same thing.

Yes the book features are the same as shown in the book commercial  Now there is song behind the "photo" iPad mini commercial, with the song "Two of a Kind." What kind?

It was really interesting that Apple did not name the third iPad the iPad 3 but called it  the new iPad. Only the media refers to it as the iPad third generation.  This then gives buyers the assumption that all iPads are the same. But now the new iPad is old and the iPad mini is smaller version of the iPad 2. Viewers of commercials can' t tell which iPad the iPad mini is miniature version of.

The ads features no details, no prices, no real information and still the iPad mini is supposedly in great demand.

But still the Apple marketing machine is working because iPad mini perspective buyers are not not iPad owners but new tablet owners, noted the latest survey from Cowen and Company.

“The iPad mini creates more demand than it cannibalizes full iPad demand noted Cowen analyst Matthew Hoffman.

Since 52 percent of the mini intenders  surveyed did not own a tablet of any type.Tthe iPad mini is successfully positioned as likely to penetrate new entry-tier segments.

Yep, so Apple is selling the iPad mini to people who don't know that has a slower processor and different screen from the new iPad Retina for $499. All they know is that it is a small tablet and an iPad.

Is the advertising working for you educated readers?