The latest Samsung "Next Big Thing" ad during th Super Bowl shows Paul Rudd and Seth Rogen say that they were both called in the "Next Big Thing" commercial. There are many comical twists to this commercial that airs during the Super Bowl (video follows).
Rogen and Rudd argue that each are they are next big thing because they "gave me a phone." Seth takes a photo of Paul and then draws on it (see how) and says "I can make you look 40 again."
Paul tells asks Seth "Why don't you take the S Pen and shove it up your..."
They both pitch ideas. Some ideas for the commercial are babies, crowdsourcing, going into outer space and become an Asian rapper. Then they S Beam each other.
Finally, LeBron James does a cameo on the tablet, saying "Maybe I'll do a cameo on the tablet."
Then Paul Rudd says, "That's awesome if you've got LeBron James than you don't need anybody else."
The answer is "That's right we don't."
It is just me, but isn't LeBron James a basketball player, not a football player, right? That could be part of the joke.
LeBron James appears in Samsung Galaxy Note II ads with his son. He represents a new push towards African Americans and Latinos who use smartphones more for wider activities.
The well reviewed Samsung Galaxy S III was named the top smartphone of 2012 and received great reviews. The Samsung Galaxy Note II is noted for being a phabulous phablet with handwriting recognition.