Last night during the Oscars, two tablet commercials aired within a few minutes of each other. The new Tim Burton "Unicorn Apocalypse" for the Samsung Gaalxy Note 10.1 and a new "Hollywood" iPad and iPad mini commercial.
The two ads were very different in style. Let's see what they convey.
The iPad commercial had the saying "Lights," "Camera" and "Action," Apple showed iPad versions of iMovie, Pinterest, Polaroid Instant Photos ,Apple Maps and parts of movies.T he focus was not on the hardware but the software. The final phrase after superlatives such as beautiful, inspired marvelous, tremendous, wonderful, remarkable and stunning, was just the word iPad. (video follows)
The Samsung Galaxy Note 10.1 commercial showed filmmaker Tim Burton using a Samsung Galaxy Note 10.1 to draw on the image with an S Pen as well as share on a large screen. The ad tells the story of the game "Unicorn Apocalypse" and the many duties each member of the company completes on Samsung Galaxy devices. (video follows).
In truth, the new iPad Retina is faster than the Samsung Galaxy 10.1 while the Samsung Galaxy 10.1 is faster from than the iPad mini in benchmark tests.
The iPad commercial runs so fast you think that the processor on both the iPad an iPad mini are the same. However the processor, screen resolution and specs of the iPad mini are much lower than the new iPad Retina. The description of the video on YouTube states "With over 300,000 apps, iPad is up for anything you are."
Apple is no longer competing in the hardware around but just by apps alone. Meanwhile, Samsung uses drama and comedy to win over the Oscar audience.
Which ad was more effective for you? We believe that the Samsung Galaxy Note 10.1 did a good job of illustrating its two unique features that the iPad does not offer. However, the iPad ad with with crisp fast graphics and music, looked fabulous and a bunch of other superlatives.
Which tablet was better dressed? The iPad's apps were more glamorous and flashy while the Samsung Gaalxy Note 10.1 was funnier.
The new Kindle Fire HD 8.9 ads claim that the only difference between the iPad and well-reviewed Kindle Fire is the price (which is not true), new tablet buyers however, probably can't tell the difference. The iPad mini sold more units than the Kindle Fire or Nexus 7.
Over the weekend, Samsung announced the global edition Samsung Galaxy Note 8 with S Pen and1.6GHz A9 quad-core processor with some better specs than the iPad mini. In recent benchmark test the Samsung Galaxy Note 10.1 was shown to be slower than the iPad 4/32 and Google Nexus 10.
What then was the People's choice for best dressed tablet during the Oscars, post your comments below.
The iPad ad was viewed on YouTube over 124K times and received over 3k thumbs up.
The Tim Burton Samsung Galaxy Note ad was viewed over 167k times and received only 560 thumbs up.
The question is not which is the best dressed, but which is the best actor....
In your other article you show that iPad 4 is a much better actor with faster benchmark tests. http://goo.gl/EG7yO
It's not what the actor looks like it's what's inside.