New research from the Consumer Electronics Association (CEA) showed a decline in TV viewing and a 40% penetration for tablets. Just seven percent of American TV households rely solely on an antenna for their television programming down from 8% in 2010 and 16% in 2003. Mobile device use, including tablets is slowly increasing.
Four in ten (41 percent) online U.S. consumers say they own a tablet, roughly on par with ownership rates reported in March 2013 (40 percent), according the Consumer Electronics Association (CEA)
Following a dip in the first quarter, tablet purchase intent appears to have rebounded. Four in ten (40 percent) online U.S. adults indicate they plan to purchase a tablet computer within the next two years, a 33 percent jump from March 2013. Looking even further ahead, nearly three in four (72 percent) consumers say they expect to purchase a tablet at some point in the future. The most popular tablet activity this quarter is playing games, which moved into the top spot.
Strategy Analytics reported global tablet shipments reached 51.7 million units in the second quarter of 2013. Android had a 67 percent global share, while Apple iOS declined further to 28 percent. Windows also fell back but secured a 4.5 percent global share.
With nearly half of U.S. househol
ds expected to own a tablet in the next 12-18 months, tablets are undeniably impacting how consumers view and enjoy digital content,
“The vast majority of Americans no longer rely on over-the-air TV signals,” said Gary Shapiro, president and CEO, CEA. “Consumers have moved away in droves from traditional broadcast television thanks to a surge in programming alternatives available through wired and wireless broadband connections."
CEA’s study showed that most TV households (83 percent) receive television programming through traditional pay-TV services (cable, satellite or fiber to the home) a decline of five percentage points since 2010.
The use of non-TV consumer electronics devices (such as laptops, desktops, tablets and smartphones) in the home to consume content is likely affecting pay-TV subscriptions..
The study found 28 percent of U.S. TV households receive programming on their TVs through the Internet. In fact, four percent of TV households report using the Internet exclusively as their source of television programming for their TVs.
U.S. Household Television Usage Update was completed in June 2013. U.S. Consumer Electronics Sales and Forecasts was also released by CEA.