The big controversial news today, which we reported last week is that the iPhone 5S will come in champagne gold. AllThingsD confirmed the color.
The sardonic Richi Jennings found these adjectives: vulgar, gaudy, tacky, nasty, tawdry, ugly, emetic. He also discovered metaphors to compare the color to urine and vomit. While one blogger found it awesome. We thought it looked like an old disco belt or since the front is white an Elvis costume.
Some reporters noted that gold phones are very popular in India and China. Others continue to worship the Golden Calf - Apple.
No one can deny that the iPhone is the gold standard of smartphones and a gold mine for investors.
A gold iPhone could also be a status symbol. One blogger was able to write a 1690 word article about the what the color gold makes sense for Apple.
Yes, that is the state of tech journalism today, most articles are mere three hundreed words but a gold iPhone gets a whopping 1690 words.
We say that the whole phenomenon shows the stupidity maturity of the market. If the only thing Apple has left to make the iPhone special is the new gliding option, we're running out of ingenuity and innovation.
We also contend that it is very very slow news day. All that glitters is not gold, unless there is a more golden opportunity for news.
Let us remember that "all the gold in the world won't buy happiness."
The Wall Street Journal reported that Apple has sold Foxconn's Hon Hai to begin shpping two new iPhone models in September, is yet another golden opportunity for promotions.
For more iPhone 5 specs and speculations read our report from Friday.
Happiness resides not in possessions, and not in gold, happiness dwells in the soul.
Democritus
So if the iPhone 5S comes in gold and has a fingerprint scanner, does it truly have the Midas touch?